Need to know how market research works?
The following case studies will give you an insight into our market research experience and how the information we provide clients has been used to make a difference in our clients’ organisations.
Case Study 1: Low sales
Don’t know why your new product is not selling …
Product development
A national allied health provider needed to know why their new product was not selling. Research by Design conducted 60 qualitative research interviews of 30 minutes each within the industry. This information was used to recommend comprehensive changes to the product to meet the actual demand in the marketplace; not the perceived demand suggested by the health provider. This has resulted in increased sales of the product.
Case Study 2: Right price
Do you really know who your competitors are and how their products are priced …
Product pricing
A Brisbane based IT developer wanted more information about similar companies operating worldwide and their products. He was shocked to find out there were more than 18 companies working aggressively in his sector and he was 10 times more expensive than his closest competitor. This information brought rapid changes to product development including the pricing structure of his latest IT service. This has resulted in increased market share.
Case Study 3: Ask your customers
Qualitative research is all about asking in-depth questions, seeking opinions and insight. What better way to improve your business than to ask your clients …
Customer feedback
Research by Design conducted 5 minute customer satisfaction surveys on behalf of a suburban based legal firm. The firm’s top 20 clients were interviewed. Key findings recommended changes in three business areas; access to key staff, turnaround time on advice and information, and access to a broader range of services. The company quickly had to employ two additional key professional staff to meet the demand for services of its customers. This has resulted in increased revenue from existing clients.
