Market research services provided by Research by Design are about reducing risk and increasing certainty so you can make informed strategic business decisions.
Research by Design’s strength in qualitative market research is specifically aimed at providing you with:
- insight and opinion from your business environment
- perceptions and opinions to understand the ‘thinking’ of business leaders, decision makers and consumers in your sector
- information to be the driver for change:
- qualitative research is an exploration of why, leading to “how it could be”
- factually driven information, that is quantitative research tends to focus on “how it is”
Qualitative market research has long proven to produce valuable information which can form
the basis of important decisions. Accurate and timely information is essential for strategic and
tactical marketing options. Information is sourced and analysed using qualitative, primary and
secondary methodologies.
Our expertise is drawing and analysing information to provide businesses with:
- industry trends
- competitor profiles
- price point checks
- benchmark studies
- feasibility studies
- executive interviews
- consumer profiles
- customer satisfaction surveys
Research by Design offers a free 2 hour consultation service to discuss your research requirements.
Please contact us for further information.
For more information about our market research services please download our Capability Statement.
