Research by Design

“Qualitative market research is probably the more difficult type to undertake. The guidelines we set had to be very open due to the nature of our developing business and the outcomes that we needed to achieve.  You helped to draw out the information required to undertake the research in a productive manner to achieve results. I think you ended up with more information than we knew we had to offer as a result of your experienced questioning.  Research by Design’s attention to detail, constant liaison and updates during the research, workshop style presentation of the outcomes and comprehensive reporting contained vital information for the direction of Mindforce.  The end result has been a clearer direction for the business when it comes to target market, style of identity and program content. Research by Design helped cement our foundations for a strong and profitable business.”

“We needed to expand our customer base and Research by Design was able to provide us with a profile of potential clients and the best way to access them. The research has proven to be invaluable for our long term business growth.”

“We regularly use Research by Design to provide market research that allows us to deliver informed advice to our clients. They are creative and flexible and will always complete the brief on time. We also find it very effective and cost efficient to have them undertake general data acquisition work for us when we are looking for statistics or specific industry information. We have no hesitation in recommending Sue Holz and her team to anyone who needs professional market research.”

“Customers are the life blood of any business and yet it is often surprising how little attention companies actually focus on their customers, how little they really know about them. This is where Research by Design comes in. We have found that companies gain great benefit from the professional work that Sue Holz and her team does, in objectively and independently assisting organisations in understanding their customers’ needs. Sue has the ability to assist companies in profoundly understanding their market place.”